I hope that most of my fashionista colleagues have concluded by now that hitting gold during fashion week is not all glitz and glam. A 600 dollar splurge for an AirBNB, plane ticket and 3-5 crazy outfits won’t impress anybody. The only thing that is somewhat memorable (if you do it right) and that became a cultural phenomenon is the streetstyle. Why? Because it’s inspiring, again, if it’s done right.

And to what endgame? To charm our audiences, of course, no matter how big or small they may be. And the easiest, most at-hand place to create content is… well… right out of your apartment, on the streets below you!

Six years ago all I did was srtreet style. Then, one day I got bored – so I started shooting indoors. Then, I got bored again, and started doing story imbued shootings. And I’m not bored of these yet, but right now I’m mixing this and streetstyle. I fell in love with the latter again because it feels, fresh, approachable and most importantly, real. But hang on, is it real though?

*I don’t have my sunglasses on. The sourpuss face. Stoppp it, I know.

It’s actually not. At least not 100%. It’s a mix of a myriad of tiny little details that make it look real. So it’s the illusion of realness. And I think that’s what makes street style pictures so fascinating. 

Liu Jo jeans – Dolce & Gabbana heels – Morodan Shop tee – Vintage Couture cape – Prada bag 

Photos by Costrut 

How to Take The Awesome Street Style Pics

• First of all, it’s called street style but you cannot take a street style pic on any street. It has to look glam, it has to be clean. It has to look like a street from the big capitals of the world. THAT’s the RULE! Or not. You decide. Personally, I check-mark these things on my list every time. 

• Be cool, be glam, be out of the box. Mix in a dose of your own madness. Make it an experience. Shopping in a supermarket in ball gowns? Buying veggies from your local produce market in bare-it-all fishnet tights and a blazer? Whatever you do, mix the amazing and the mundane.

• Color coordinate. Go for ton-sur-ton, tertiaries or complementaries. Be sure you POP OUT of your setting.

• Follow NO rule. So, why are you reading this?

The Countess bids you farewell, until next time.