I`ve just realized an hour ago that I have some memories I want to share with you. I was invited to host a party in Fratelli Cafe a few months ago and looking again through the pictures I realized some of them have something in common – ice cream. Better yet, Haagen-Dazs ice cream. Yes, I know, this seems the perfect product placement but the whole magic sits in me, this morning, rearranging my files and folders on my laptop and finding these pictures with people genuinely enjoying this ice cream. Because yes, this is a sweet addiction I will never give up.
What I think is important to state is that despite the worldly offer on this field, Haagen-Dazs succeeds in remaining a Love Brand and I for one, I declare myself an avid consumer. Where would we be without the delicious little pleasure in life?
So dear all, here is to the most genuine, sincere and authentic product placement.
P.S. my favorite is Creme Burlee