Do you need a pick-me-up?
Remember how quite some time ago I showed you one of my favorite commercials ever? Well, in case you are starting to lack in the memory department as I am, I’m talking about Finlandia’s “1000 Years of Less Ordinary Wisdom”. And just in case your pizzazz is lackluster, I have good news for you: I have a new one on my list: Adidas’ “Original is Never Finished”, released about a month ago.
Here are my top 3 pieces of advice, from Finlandia’s add, for the BOSS LADY 2.0 to keep in mind:
KEEP PUSHING OR KEEP DREAMING
NEVER FORGET WHO YOU ARE
TAKE CARE OF YOUR PARTNER. AND YOUR FEET.
These ads deliver much more than advertising; these ads empower, deliver strength, determination and imbue you with grade A kick-assery.
THIS IS STORYTELLING WITH EMOTIONAL MARKETING. Being strong and determined all the time is impossible/inhuman. It just doesn’t work that way. And these two ads are precisely the remedy (read: kick in the ass) I need, besides gin&tonic, to spring back to my feet and push forward.
There is no winning without failing, ladies. So if you f^&k up, don’t panic: pick yourself up, try to mend at least some of the bridges you burned, and do it again. And again, until you slay whatever challenge lies ahead of you.