Each time I see this I am really amazed – you know. When a brand thinks at its consumers too when taking marketing decisions. It makes me smile and think that in some special cases it`s People about People first, not people looking at marketing graphics and wanting just to make money.
RedesignYourself is the new reality show created by Baneasa Shopping City. It`s a reality show where 10 participants will change their life habits. From the way they eat, to sports, self-confidence, public appearance, styling, beauty routines, mind focusing, everything. They will not compete against each other. They will build relationships with one another. Each of them will get access to a full package of goods and services worth around 8.000 Euro. And most of all, at the end of this journey, each one of them will have learned how to be a better version of oneself.
Yes, their journey will be immortalized on cameras. Yes, we`ll show it to you. And yes, it`s the perfect balance between bringing added value to some of your consumers`s life and marketing it. Because by showing the world how you do that you inspire others.
A? Yes, it brings added value. That`s why this project will rock the scene this Autumn. And I`m a part of it. Because rocking the scene is what I Redesigned Myself to do.