Tria Alfa jewelry

 Photo by Emil Costrut 

When Corina called me and suggested that I should have an app I said No. I`ve told you. It was two years ago. I was not feeling it at all. Then she insisted and started to point out arguments.

Pfff…why…why…why…?!?! I was feeling so tired and another work load was not on my To Do list. But she kept holding on to her story that an App would be the future. #fine #ok #welldoit  

-What should I do about it? Should I create it or not? Should I wait? Should I launch it now?

My eternal questions regarding this app. Once per week I was trying to answer one of these questions. And it was because I was afraid. Afraid of another work load, of not having a clear picture of how this app should look like, what should the content reveal, and so on. 

First of all, we sat down and made a plan. Then, I`ve skyped with Iunia, our graphic designer, to tell her about this new project. Then I sad down with my branding team, after that with my office team, then got back to Corina with a brief and some ideas. Then we sat down again with the whole app team and discussed about how we were going to implement what all of us agreed to be the best idea we could come up with. 

After that the developing, strategy and marketing meetings began. I swear to God I wanted to give up a million times. The pic you see above is from one of our final Morodan App meetings. Can you tell that I`m completely lost in translation there?

Now, three weeks after we launched it, my final inventory looks like this:

As far I can remember, I had:

• 6 strategy meetings with my branding team

• 8 meetings with the App Center team 

• 58 email exchanges with Iunia on the graphic and layout matter

• 34 emails sent with Iunia and Corina in the same discussion

• 5 marketing meetings with Vlad, Claudiu and Antonia

• more than 70 phone calls with everyone involved

• 19 hours on selecting the pics and finding the correct size for the Looks chapter 

• 16 emails and 2 face to face meetings with Gabi for the it/programming – shit I can`t understand

Thanks to this experience I found out the importance of being specific about my dreams and goals. The importance of turning my dreamer side into a Do-er to be able to fulfil my  goals. Taking it step by step, not giving up even if you are afraid and full of doubts and digging deeper into the situation until you own it were not easy tasks but we`ve come this far. Now we are ready to go even further. We`re building new content for the App already. I can`t wait to see how this app is going to change and grow every month.