You know, at 31 you start to notice and pay attention to all kinds of things you haven’t before. Things like politics, environment, social services, health, capitalism and business. You start to understand that fashion is not the same thing as style, and that trends are only attractive as far as they go. However, there are a few times each year when no matter how many grown-up games you are playing, you simply have to stop and marvel in front of a new and outstanding collection, or an incredibly tailored piece of clothing.
For me, the H&M Studio collections, released twice per year, have always been a pretty good reason to just stop my train of thoughts and focus on enjoying myself while playing with some awesome IT items. Feeling the good vibes a cool piece of clothing gives you has always had a BIG forte of my self-confidence.
So, buckle up, this is the story we have imagined for this H&M Studio A/W16 collection. Thank you to the magical Zoe & Avi for being part of it. And to Claudiu, Emil, Alice & Noemi for living it with us. 
Zoe, Avi and I, all wearing H&M Studio A/W16 outfits – available in selected stores in 8th of September (Baneasa Shopping City for Women & Kids & Unirea for Kids & Men)
Photos by Emil Costrut
And while the camera was not rolling…
Magic!
ADORABIL!! <33
Very cute I like it
Chiar ca parca pozele astea sunt scoase dintr-o carte de povesti, atmosfera e de-a dreptul magica
Asta e postarea mea preferata, oficial m-am indragostit!
Cat de expresiv e baietelul, he was born for this :X
You look like a fairy family somewhere deep in the woods, magical 🙂
My heart has officially melted!
Frumosi ce sunteti!!!
Rochia albastra e fantastica, iar povestea pe care ai creat-o, pentru aia nu mai am cuvinte. Tot timpul faci cate o postare si ma gandesc ca ai atins the highest peak si ca nu mai ai cu ce sa ne surprinzi, iar dupa mai apare una care ma da pe spate, si inca una, si inca una. Nu stiu cum o faci, dar esti magica <3
Tineti, tineti, tineti :)))))) e mortal Costrut :))))
Cum ati facut fumul ala rosu? E f frumos, face armosfera
That dress with flower print is love
This is so beautiful, I love every single shot
Tot timpul reusesti sa faci mai mult decat o simpla postare cu o tinuta, creezi o poveste <3
Ce frumoase sunt hainele de copii 🙂 mi-ar fi placut si mie sa am asa rochite frumoase canf eram mica
Adorabili si minunati!
Oh dear god, my heart stopped, this is TOO cute!!!
That blue dress though ❤️
Poza cu Zoe pe scaun si fumul rosu e cea mai tare eveeer
Esti pur si simplu minunata! Imi plac pozele ata de mult <3
Am si eu un blog si as vrea sa il promovez. Imi doresc atat de mult opinii si pareri pentru ca sunt inca la inceput, dar m-am indragostit efectiv de acest domeniu:)
https://silkrina.wordpress.com
Doamne, cat de scumpi sunt copiii <3
Oh man hainele de copii sunt grozave!
In lo-o-o-veee! Gorgeous photos, like a real fairytale!
The behind the scene shots are everything :)))))
This is the most adorable thing I’ve seen in a long time :X
Foarte frumos
Nimeni nu creeaza povesti cum o faci tu <3
Maaaai, cat sunt de frumosi copiii astia, toata m-am topit!
Si pe Fitz unde l-ati lasat?