In Case You Need a Reality Check

Living ArtLooks
13 May 2015 / By / 26 Comments

Ana Morodan

Ana Morodan

Ana Morodan

Ana Morodan

Ana Morodan

Ana MorodanClara Rotescu dress

Photos by Alexandru Rosieanu at Palatul Noblesse – Centru de Arte si Evenimente



Dear all,

iLUX invited me to pick a few clocks I like from their shop. Funny, the invitation came right in the period of my life when I thought that I actually don`t have Time for basically anything…

Anartidee – the gift idea I discovered in their gifts for men section – inspired me with their Dali-esque items and decided to share a personal experience I had with Time – the moment when I decided to turn my life around.



My friends…my childhood friends….well, they were, how should I put this…Brilliant. Yeah, brilliant at everything they did.

Later on in life we grew up and became adults. They kept on being brilliant. Vlad became the junior president of TED Vienna. Tavi became a renowned art director and moved to Bucharest. Mittens started her own private kinder garden and elementary school. Gabi was became a star in Barcelona`s architectural scene.

I, on the other hand… I was running late trying to become a lawyer. A profession I love and hated at the same time. And I was still the little countess of the group. Except for the fact that nowadays even `countesses` have to work and make a career and I was proving to be a late bloomer on that. Big Time.

I had just hit 25 years old and I was feeling super Meah in my apartment in Arad. The frustration got to me. It lasted for 8 months. Man, I was down. Like really Down. And then I hit rock bottom. During a Christmas meeting with all my friends I started screaming and crying and looking like a devilish person making a scene until I fainted.

The next morning I woke up with all of them around my bed.

– What you never understood, Ana, is that no matter what you`ve become in life, you`ll always be a success. And you`ll always be our inspiration. We learned the biggest value from your tea invitations and it`s not money, accomplishment, a successful career or fame – we learned from your tea parties that The Biggest Asset in the Universe is TIME (here`s another revelation on this matter on iLUX`s blog). Congrats, you still have it. Use it to figure out what you want to do with your life.

That`a what Mittens said.

And then I got up, moved to Bucharest and became what you see today. (another 1 month and a half went by before doing this but this is the big picture)


Funny how my life seems to have it`s own present course. And funny how lessons start to appear right when I need them. Tonight I learned yet again that it`s not what you have but what you do with what you have. Life is short. Don`t waste it. Live it up. Be strong, Enjoy every moment. You may not get a second chance. Fuck consumerism. Fuck trends. Fuck what other people think of you. Maybe we only live once. And right now I`m super grateful I am aware of this.



Dear Universe,

Thank You!














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  1. Madalina M says:

    Wow…incredible dress! Ana, you look like a modern Snow-white.

  2. mihaela stan says:

    rochia e pur si simplu splendida

  3. IceQueen says:

    You look amazing in that setting and the clocks are very cool

  4. Irena says:

    great story, time is really valuable. unfortunately we usually find that out when it’s too late

  5. Edna says:

    flowered dresses are sooo you 😉

  6. MiraBella says:

    TIME is the most important thing we all have, enjoy it

  7. Oana Irina says:

    iLux e plin de minuni, abia astept sa le vad pe toate

  8. Livia says:

    Antartidee clock are amazing, I want one too

  9. Maria D. says:

    e mare lucru sa stii cand sa faci pasul acela, care sa-ti schimbe intreaga viata in ceva bun. si e minunat cand ai langa tine oameni care te sustin

  10. Ivona Rosu says:

    arati minunat si ma bucur nespus ca ai ales sa faci aceasta schimbare 🙂

  11. Iulia Popa says:

    ce lucruri interesante am descoperit pe iLux, abia astept sa daruiesc cateva dintre ele

  12. Migdelia says:

    Ce pot adauga, decat WOW! 🙂

  13. Maxine says:

    I’ve always wanted something Daliesque in my house, these clocks are perfect 🙂

  14. ruxandra florentina says:

    site-ul e minunat, multumesc

  15. Ofelia says:

    Draga mea, arati minunat iar povestea e dovada clara de prietenie pe viata. Felicitari ca ai asemenea prieteni

  16. cristina ds says:

    Imi plac mult fotografiile iar ceasurile sunt cu adevarat speciale

  17. Phindile says:

    Dear Ana,
    I cried when I read this, given that I just cried a few moments ago because I was feeling helpless and lonely. The thing is, in reality I am not helpless or alone, I have a handful of extremely supportive beings around me but I guess like most people I struggle to ask for help. That being said, I’m HIV positive and I run an HIV consultancy company that I started right out of university. For the most part I enjoy it, but it has also been so hard to do it and achieve the things I want to achieve, also I am not 100% sure its what I want to do, its just that I feel a responsibility to do it because I am good at it, no I am great at it and both of my parents died from AIDS so I feel like I have to do it for them. But my heart lies else where, in lifestyle. I actually want to run a little boutique/coffee shop. I love cooking and have always loved it, next week I turn 26 and I am not sure what to do. I know what I want but I am not sure how to go about it. This post gave me some hope that there is still time, and hopefully next year I’ll be writing to you from a happier place.

    I am so glad you started this blog by the way, started reading it many many years ago, when you were still at the lawfirm designing dresses on the side, its my little slice of heaven.

    Much love

  18. Loredana Preda says:

    Timpul e foarte pretios si eu abia acum incep sa inteleg asta

  19. Loredana Preda says:

    Timpul este cel mai pretios bun al nostru si trebuie sa invatam sa-l petrecem frumos

  20. Lady Di says:

    These clocks are perfect for my house and my state of mind right now

  21. Sunny Leah says:

    Dali is my favorite artist ❤️

  22. Anca T says:

    Draga mea, sper ca organizezi in continuare tea parties pentru prietenii tai, merita din plin 🙂

  23. luana says:

    great courage to start all over, I’ve been trying for months

  24. Mirela says:

    Ma bucur mult ca ai luat aceasta decizie pentru ca blogul tau imi face zilele mai frumoase 🙂

  25. Casi says:

    I love this dress, it’s the perfect flowered dress ❤️

  26. Povestea ta este cu adevarat inspirationala. Trebuie doar sa ai curajul sa crezi!

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