Photos by Mihai Dina at The Victorian Rose
I remember 4 years ago when I wrote to Iv that I would like him to sign a copy of his book. I was planing to gift it to my friend Diana for her birthday. He agreed and I smiled. Life happened and time made me forget for a while about this interesting character. Until last week when I saw this new campaign.
I am a Milka consumer- yes I eat sweets, no, they are not raw vegan sweets – and yes, I too was struck the first time I saw Lila. You know, the purple cow. Her name is Lila – by the way, did you know that the purple cow became one of the most loved brand symbols in the world? And that there are some countries where people paint their cows purple? #haha #talkingaboutlovingasymbol
However, until a few days ago I always believed that when it comes to this brand and it`s products, they are so delicious that I don`t care about their marketing, I just have to eat themmmmm. And like some things in life, this arrived to prove that my impression was wrong.
Lila te inspira la tanderete
is a kind campaign started by Milka in collaboration with Iv cel Naiv and it goes like this:
- you click on ganduri tandre.ro
- pick one little poem written by Iv
- print it on a Christmas decoration
- and gift it
Super easy, thoughtful and cute. And you know what? It does not require money. Because Christmas should be about kind gestures not expensive gifts.. Treasure them mostly. They are the rarest. Fine, gifts are ok too.
The catchy part is that if you do click here and do all the steps I`ve written above and after that come back and tell me in a comment what do you think about this campaign, 3 of you can WIN the gifts above filled with yummy Milka goodies. You have until the 21st of December. So that we can deliver your gifts during Christmas time.
I truly believe that a poem is worth more than a gift. No hypocrisy here. Just growing-up and understanding the real priorities.
Iv, it`s awesome reading you again. My awesome people who read me daily, we rock the world! Milka, I`m eating you right now.
and the winners are numbers 23 Candrea Nadia, number 3