Photos by Silvia Postolatiev in Milan
It was revealed that more than 75 per cent of the women participating at the study wear black and white because they consider these to be safe and professional color vibes but they don`t really love them. No, nope, rectification, only 12 per cent actually love wearing black and white. The rest of the women who participated at this Dove study consider that wearing colors is not professional enough, not serious enough and even childish.
I for one, I am in that 12 per cent. I really love and feel comfortable wearing non colors. No, it does not mean I am depressed, dark souled, a witch or an innocent (depending on the non-colors I am wearing that day), or any other myth you might have heard being associated with non-colors.
However, my Reiki doctor told me that I should wear some colors more often and he explained me their energetic benefits. Naturally, being focused on everything that involves mind and spiritual growth, I listened and it`s actually not that bad. Yes, I thought that wearing colors is as hard as eating raw.
Not that wearing colors proved to be not that bad but sometimes I feel much more vibrant and empowered when wearing a certain color. Not that black isn`t empowering but being worn every day it might lose its allure. And nowadays, because of Dove being tested on 100 colors, it makes wearing them easy and stain stress free.
If you choose to wear black or white and actually prefer colors, go ahead, take this `leap of faith` Who knows? It might prove to be much more charming and refreshing for you and the people around you than you`ve imagined. And this journey may take you where Dove always desired us to arrive – in the moment we acknowledge our right to happiness and beauty.
Dove wants to give women the confidence to wear more of the colors they like and make them feel beautiful. That`s why Dove created Invisible Dry, the first deodorant tested on 100 colors. From black to white and all the colors in between. Whilst it does not leave any marks on clothes, it contains all the 1/4 moisturizing cream, to keep your underarms beautiful.
Just imagine, a minimalist cut dress in a red blooded color – heads will turn I tell you, heads will turn.