26 November 2012 / By / 11 Comments
Shop this working diva M12 blazer on Molecule F
© Serban Cristea

I’m sure you’ve wondered at least once what goes on a set.

When I wasn’t doing this I did and Inever imagined that it implies such a big amount of hard work besides that glamorous feeling.

Well, what I imagined was 10 per cent of the amount of work you really have to put in when doing this.
You have to find a theme, research for it, research for locations, find the means and props to put it in practice, find that hair stylist and make up artist that understand your vision, spend lots of hours in traffic, endless designer showrooms and endless (yes, again) hours finding the right clothes and returning them back.

In the pics you can see me preparing a shoot for the uber cool magazine All Hollow which you will see soon.
I felt such a glamorous working girl in this M12  blazer from Molecule F.

You know what? At the end of the day, after all the work is done and you get in your bed with your feet hurting like hell, there’s one thing that really gives you big satisfaction, that the women participating in this become true divas – confident, powerful, feminine, glamorous, cultivated and beautiful.

And you, the ones that will buy the magazine, after you’ll see this, I can assure you that you will want to be like them too.


Because being like this gives you that confidence that helps you make your dreams come true and conquer the world.

Director at the Diva factory

Thank you to Carol Parc Hotel who is always an amazing host. You;ll see more of the hotel and it’s magnificent interiors soon.


Avanpremiere is at it’s 11 edition so can’t wait to see what Simona Semen, Stefan Musca, Loredana Novtoni, Anca & Silvia Negulescu, Natalia Vasiliev, Carmen Cherehas.

I have an invitation for 2 at this Fashion Event so if you wanna come let me know in a comment which designer are you anxious to see.

See you there.



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  1. Loredana Novotni

  2. Diana B. says:

    I would love to see Iris Serban collection

    Barbu Diana

  3. Antonia says:

    Anca & Silvia Negulescu 😀

  4. Anonymous says:

    my name is Ana Stancescu and i would like to see the designs by Iris Serban

  5. sasha says:


    I’d like to see Anca & Silvia Negulescu.


  6. Iris Serban!!!

  7. Georgiana says:

    I’d love to see Iris Serban

  8. Ada says:

    Deabia astept sa vad colectia lui Iris Serban.


  9. Colordot says:

    Natalia Vasiliev

  10. Anonymous says:

    Recunosc ca la inceput cand am vazut acest concurs pe langa bucuria pe care am simtit-o gandidu-ma ca o sa am poate sansa sa cunosc unul dintre designerii mei preferati din Romania, am fost uimita si totodata curioasa sa vad ce creatii au cele doua newcomers si anume Carmen Cherches si Loredana Novotni.
    Iris Serban este cea a carei colectii le urmaresc cu drag, fiind o persoana care a realizat de-a lungul anilor show-uri incantatoare pline de atitudine si frumos, hainele avand o croiala fina, dar in acelasi timp reuseste sa le dea un aer minimalistic-rock.
    Gala AVANPREMIERE intarindu-mi convingerea ca moda romaneasca parcurge un traseu ascendent catre un loc de cinste din ce in ce mai bine sedimentat in peisajul fashion international.Ar fi primul show fashion la care am luat parte pana acum, o experienta de nepretuit pentru mine mai ales ca as vrea sa urmez o cariera in acest domeniu.
    Oricum, oricine ar castiga acest minunat concurs, este un om extrem de norocos pentru ca poate fi martorul unei actiuni fashion-culturale atat de importanta in tara noastra! Felicitari pentru promovarea evenimentului!
    E-mail: hotcoffeeist@yahoo.com

  11. Ada says:

    Thank you, Ana. You’ve made my day!

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