Yes, this is an advertorial for a new face cream that I’ve been testing out for the past couple of months. I’m very proud to speak about a new Romanian brand of creams that contains (drum roll please) VIPER VENOM. Yes, you read that right! The formulation helps your face muscles relax and it stimulates collagen production in the skin.
What’s different though is the powerful message that this new brand conveys. It’s impactful not only to me, but to all of us.
Generally, before creating an advertorial for a brand, we get a brief with information about the brand and the product in order to get familiar with their credo, manifesto, ways of action. Basically we tap the core of the brand, that’s how we give it life. And this is how I got to really fall in love with the brand.
Because Daje REALLY spoke to my heart. Their product is tailored for women who have a purpose and women who are their own support systems and who empower THEMSELVES. She conquers mountains and hearts. She’s unbreakable and unshakeable. She’s a dreamer and a road opener. She wears her age with comfort and pride because she knows that age is just a social construct. She stays young perpetually, and it shows; in her heart and on her skin.
So they passed the first exam with flying colours: seducing the costumer – and ladies, I was VERY MUCH seduced. So with this in mind, I started testing the products: 2 creams – one for the day and on for the night. I stayed faithful to my credo: if they were going to be effective, I’d write about them. If not, well, it’s just another product with clever marketing – a hollow shell.
As I’m becoming more and more obsessed with Japanese and Chinese motifs and wallpaper, the Legend of Lady White Snake came mind. I felt sassy and dangerous. More so than I usually do. See, I always had a mixed to dry skin. This was confirmed by the experts at Silhouette back in January. So the first big plus for me is that I feel my face is much more elastic and moist, without it feeling greasy or heavy. That viper venom does wonders to collagen production, this was one of the few times when I was really pleasantly shocked by the efficiency of a product. My favorite is the night cream. The results are palpable in the morning!
Also, I am really surprised to notice that the small wrinkles around my eyes started to disappear. The Mariana Trench on my forehead is still there, though.
Photos by Costrut – Giorgiana, Lavinia & Ruxi – you’ve been the coolest white snakes
In the end, what’s more relaxing than pampering yourself and taking care of your skin? Beauty norms are not the most arduous task on my to-do list anymore. Complying with them was replaced by balancing my life, body and mind.
You might want to follow Daje. On Facebook or on Instagram. If you want you can try their moisturizers, or just to find a place on the internet where you can find that daily dose of empowerment. You know, that right dose which helps us, women, to take a step forward into accomplishing our goals.
P.S. for all the animal lovers: the vipers are not harmed while collecting the venom. Imagine they’re like the purple cow on the chocolate wrapper. Only with scales, no legs and no teeth, and probably less pet-able.Although, truth be told, I don’t mean to be a hypocrite, I’m not quite fond of them. But they are unharmed and ready to harm us #cringe #yikes